As a result, supply chain structures arise in which the retailer is primarily concerned with customer acquisition, and the wholesaler takes care of inventory and fulfillment. We demonstrate how decision power in the chain affects decision variables and profits. Three distinct drop-shipping models are considered: with a powerful wholesaler, with a powerful retailer and with a wholesaler and a retailer having an equal power. Further, we conduct a comparative analysis between the drop-shipping supply chains, a vertically integrated supply chain, and the traditional structure in which the retailer both holds inventories and acquires customers. In this paper, we analyze the interaction between a wholesaler and a single retailer for drop-shipping supply chains. Such a strategy will eventually contribute to overall site traffic and improve interaction with customers. This article will focus on the relationship between them to accomplish a thorough study. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Very good social media marketing agencies are generally variable to help focus on all the different needs of your clientele. Use your social media account as a tool to build strong connections with your audience.

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