Updating social media sites and pages consistently is also key to building a brand’s relevance and exposure online. With the help of social marketing sites brands engaged their target audience through creative strategies like posts, information, debates, polls, testimonies, reviews and many other things. By providing updated posts, you not only enhance your Google rankings, but you also keep your audience eager and wanting more. IBM’s “content network” and search engine presence stands to grow exponentially through providing this sort of advice, especially for keywords, terms and topics which may not include specific IBM products or services, but may require them for implementation. Once again marketing is a process used by businesses to make potential customers aware of the benefits any products being offered may hold for them! Read up on how to handle this correctly, because otherwise newsletters have the ability to backfire with the potential for recipients to blacklist your business’s email as spam. Yes, that is how I have become rich. Simple text, links, external or embedded attachments, photos, videos, scripts/widgets, flash movies, rich internet applications (RIAs).

Remember a blog enables syndication of its information to many other websites, mobile devices, readers and applications – always consider how easy it is for others to “consume”, read and re-purpose your content through RSS. Some are simply automatic syndications of content published elsewhere. It’s of great essence that you enlist the services of a professional who can position your keywords in the search engines so that they can be found when organic searches are done. The AI-powered machines, software, and other automated processes reduce human efforts in day-to-day services such as using Google Maps for route planning or taking help of voice assistants like Alexa for shopping online. This topic is raised now in nearly every discussion where user-driven collaboration and communication results in production of digital content that’s currently not managed or monitored by corporate systems, processes or policies. Automating information lifecycle processes isn’t a new concept – but automating the business processes and 3rd-party tool utilization required to leverage social media, in a manner that integrates with internal SOA/ESB, Content and Records Management capabilities, is. Most search engines can index most of this content, in terms of the text embedded within – but straight HTML text is probably the most important content from an SEO perspective.

1. Regardless of the actual subject matter, the blog “content” can take many forms. 1. “Authorship” is a tricky subject – some great corporate blogs are written by corporate executives, others are wholly supplied by direct employee submissions. Find, identify, nurture, coach and ultimately unleash your employee social media stars – they’ll be the face of the company, the purveyors of online dialogue, and will most likely do a great job at it. Check yourself – “Google” employee names and your corporate name – is anyone already an accomplished blogger? We recommend only first names for authors who are essentially unknown publically; if the author is already a well-known, public figure online, already associated with your company – then use the whole name. 1. Change what you have in the fields for first and last name. Last but not least is the Demon of Sales. First of all, the social media platforms and tools are the dominion of the Internet-literate, the digerati, typically those more inclined and interested to communicate online at least as often as they relate offline (or by phone). Are different social media channels and tools leveraged for different types of alerts like these, in different situations?

The off-site indicators, which link back to your website, are also helpful in increasing the ranking of your website. An Internet Marketing Company adopts strategies designed to enhance traffic to your website by using significant keywords, or regularly entered search terms, in your website’s content. Consider the creation of a blog-style comment with keywords and trackback url(s) within a corporate content management system. Blackstone can provide the expertise your company or agency needs to understand information sharing and management concepts associated with the use of Social Media and Web 2.0 tools, including implementation, governance, opportunities and risks. Blackstone Technology Group is currently helping many commercial and government clients navigate the Social Media environment, whether from a governance, policy and investment perspective, or from an information management and process automation perspective. 3. Work with your Website Programmer and Information Architect to determine how best to insert this “structured markup language”, in a way that enhances and supports the parallel SEO techniques, yet complies with the site’s design and technology.

Its also a great way to evangelize which I will talk about in a later article. Local search functions much the same way as SEO. The visual content on videos also accomplishes the same purpose in a much more effective manner. If you’re not currently “linked in” to a content network like this – explore outbound links to key suppliers or value-added resellers that not only benefits them, but benefits you in the long run. If you have thought about Internet Marketing these are some of the things that may have run through your mind and they are good questions! 2. Align with industry news – while the blogging initiative may eventually result in many threads of dialogue across many topics – start first with your primary marketing agenda, and in particular, items that are timely in the industry. 2. Are ALL policies, regulations and guidelines being taken into account, that may or may not be directly enforced by the “home” agency, but by other Federal oversight groups? First thing to understand is that exactly people are looking for?